How our watches are born

When passion takes shape thanks to technique.

Concept development

A new concept comes to life thanks to a continuous exchange of ideas that involves the whole team. Thanks to sketches on paper, the general shapes are then defined up to the smallest detail.

Proposal selection

In this phase, the early sketches become advanced graphic drawings. Each variant is carefully evaluated to identify the one that best fits the original concept. This is where the creative phase of the design process ends.

Technical Development

Engineering

This is where our technical expertise comes into play, as we need to evaluate all the mechanical solutions to apply to the new watch, analyze costs and production lead time. This is the most complex and challenging phase, but it is crucial for the success of the project.

Rapid Prototyping

When the project is approved, early technical drawings are laid down in order to swiftly move on to rapid prototyping. A physical mock-up is a convenient way to test the object ergonomics and decide the final improvements before proceeding with the production.

Production

Final stages

Assembly

Well-made components are essential but not sufficient to determine the quality of a watch. A carefully executed assembly, in fact, ensures the reliability and guarantees the perfect coupling of each element.