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A new chapter begins

The Origins

Venezianico was born in 2017 thanks to the initiative of two brothers, Alberto and Alessandro Morelli. The idea behind the project was to create automatic watches as a tribute to the city of Venice by customizing rotors, the mechanical components that mark this type of watches


Shortly afterwards, young and talented professionals in the field of design and engineering joined our team. Thanks to their skills and great love for horology they have contributed to the evolution of the ideas underlying our projects by providing new expertise and knowledge.


Competence, determination and passion are the founding bricks to build a modern and competitive watch brand in the XXI century. By constantly improving on quality and design we aspire to become the point of reference for Italian watchmaking.

The meaning

Venezianico is meant to signify a way of being that goes beyond the boundaries of the city of Venice and, at the same time, encompasses all the values that inspire us.

Would you like to learn more? Read below...

The name of a brand inevitably evokes a definite set of values and emotions. The message initially conveyed by the name "Meccaniche Veneziane" has evolved over the years and today it cannot be effectively summarized in the mere customization of the movement.

Our source of inspiration has not changed and is still the Venetian essence. Therefore, our logo, which derives from the cross on the top of the Clock Tower in St.Mark’s Square, has remained the same.

The name Venezianico is the union of the adjective “Veneziano” (which means Venetian) and the Latin suffix “ico”, which stands for “way of being”, so as to encompass all the values we draw inspiration from.

The warranty on Meccaniche Veneziane watches remains fully valid and can be used any time by contacting our customer care or by applying to the authorized dealer closest to you.

Our watches can be purchased on our e-commerce or from our authorized dealers. To find the closest retailer visit our store locator.